World Heritage
Site Rebrand

The objective of this project was to design an identity for one of the UNESCO World Heritage Sites. It was imperative to establish dynamic design elements that adhere to a system and can be applied across 3D, 2D and screen applications. The components had to make sense when being viewed individually as well as in conjunction with the other elements; all while incorporating and upholding the identifying aspects of the Greater Blue Mountains Area. An iterative process was employed to address universal changes to logo, color, etc. when additional pieces were designed and then considered within the context of everything else.