Ski Invitation

12″L × 8″W 
This project involved conceptualizing, designing and constructing an invitation for an event that incorporates the ideas and premises of that event into the overall design. This invitation regards a pond skim event at which people ski down the mountain and attempt to clear a pond at the bottom without falling in - often these events have a theme. Great consideration went into the shapes and textures selected to create a final product that reflected the event’s location and premise. In addition, the elements chosen mimicked the retro theme of the event with inspiration taken from various retro ski designs. These concepts, in combination with origami techniques, resulted in the final product. The typographic choices are made based on an unconventional grid that is dictated by the folds of the paper. This project approached design from various angles to explore the potential to inform through more than just words.